When marketing what you do to get new clients, there are many potential approaches. When I was first entering the massage therapy world, I was told to make sure I had my “elevator speech” ready to go. If you’re not familiar with this concept, it essentially suggests that I should have a pre prepared short description of my work that explains it in such a way that any listener can understand it in a short period of time, like during a short ride in an elevator. As clever as th

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